::THE LIFESTYLE LOFT::

Beverly Hills, CA – 6:00 p.m. Thursday, May 20, 2010 at the iconic BEVERLY HILTON Trader Vic's Poolside Lounge, ::THE LIFESTYLE LOFT:: along with hosts Taj Tashombe, Tyrin Ford, Kenya Chaney, Michael Ferrera and Dr. Tony Maddox will present an encore presentation of URBANE RENEWAL, a cultural experience and social series for LA's most progressive constituents. This very special edition offers the only venue to preview LEELA JAMES' highly anticipated third album. Urbane Renewal will play host to the official listening party for LEELA JAMES latest album "MY SOUL", in stores May 25th. ::THE LIFESTYLE LOFT:: has partnered exclusively with FUSICOLOGY to deliver unique and engaging media blasts to a multi-cultural mix of tastemaker audiences, promoting progressive music culture through event listings and relevant content. For more on FUSICOLOGY visit http://www.fusicology.com

::THE LIFESTYLE LOFT:: continues to go beyond the traditional event mixer by celebrating the cities intellectual movers and shakers, while introducing guests to today’s latest consumer brands and musical artists. Brands like CREATIVE FORCE FLORAL have also partnered with ::THE LIFESTYLE LOFT:: helping define the decorum exclusively unique to the Urbane Renewal experience. Guests won’t go home empty handed, with door prizes, gift bags and custom floral a nd artistic arrangements in tow, attendees will enjoy the cities most popular and upcoming lifestyle products.

The uniqueness of this event is seen through its eclectic group of hosts, Dr. Tony Maddox of University of Southern California (Professor), Tyrin Ford of Ethno Brands, Inc., Kenya Chaney of RK Entertainment, Michael Ferrera of Michael Ferrera Custom Clothes and Taj Tashombe the groups’ lead and Impresario of the|sui|generis|group. All of which bring a cultural influence that tastemakers and socialites of generations X and Y are sure to enjoy. URBANE RENEWAL is sure to set the “social scene” bar. To RSVP for this event, send an email to rsvp@thelifestyleloft.com with URBANE RENEWAL in the Subject line.

About ::THE LIFESTYLE LOFT::

::THE LIFESTYLE LOFT:: is an influential constituency of tastemakers from a multitude of professional trades and cultural backgrounds centered around the lifestyle & entertainment core. The establishment of ::THE LIFESTYLE LOFT:: offers a global ‘think tank’ of the industry’s best and brightest professionals and allows for social engagement through a consistent well polished communication vehicle.

::THE LIFESTYLE LOFT:: fosters the sustainable growth of strong industry alliances, streamlined communication and a fluid engagement platform; for the purpose of networking, strategic brand engagements, partnerships, sponsorships and social stimulation tailored specifically for the tastemakers and socialites of our generation. For more information please visit us online at http://www.thelifestyleloft.com

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